The Psychology of Design: How to use interior design to your competitive advantage

Colours that Hinder

At Norris, two of our most prestigious customers are Premier League winners Leicester City FC and local hero’s Nottingham Forest FC. We have completed all number of tasks for the clubs over the years and might just be interested in the way football clubs along with many other businesses use colour to their competitive advantage.

Believe it or not someone is actually paid to design a visitor-changing room that hinders the competitors performance on the field. Walls are painted colours that make opponents feel ‘cold and uneasy’. The colours are blue and yellow in case you were wondering. Other tactics such as overly comfortable chairs instead of benches designed to make the opponents feel ‘too relaxed and lazy’ are used or even the use of a centred table built just high enough that the players can’t see each other over it and struggle to see their manager at times. This is thought to stunt communication and teamwork on and off the field

It’s even rumoured that the Portuguese Stadium of Light boasts a dressing room covered with floor to ceiling posters of irate home fans in their own attempt to make the opposition feel ‘cold and uneasy’.

Colours that Heal

It’s not just the final score off the football that can be controlled by colour and design. At Norris we often work with private and NHS clinics dealing with mental health. A recent job at a dementia unit involved painting room’s specific colours which each had a positive effect on the illness, helping patients to feel calm and positive. Similarly, the opportunity to affect mood with printed vinyl or hygienic cladding is huge. Especially with youth hostels, children’s wards and nurseries for instance. Turning the whole room into a ‘desert island’ or ‘hidden galaxy’ is surprisingly straightforward and cost effective (More on this in future articles).

So why not consider the psychology behind the colours you choose and how they fit into your business next time you repaint.

LCFC Artwork done by the talented Richard Wilson. Check out his Instagram here.